Gartner Research

Use Disruption Vectors to Chart a Path to Digital Product Success

Published: 09 August 2018

ID: G00367684

Analyst(s): Daryl Plummer


When disruption happens, technology general managers often struggle to ensure their product vision is in line with changing market dynamics, while considering impacts to the whole product. We present a model to identify and plot the effects that lead to market and product disruption.

Table Of Contents


  • The Disruption Vector Model
  • The Power of the Disruption Vector
  • Two Ways to Use the Disruption Vector Model
  • Crafting the “Escape Hatch”
  • Working the Model
  • Conclusion

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