Gartner Research

Small Business Research: Timing Digital Marketing Message Delivery

Published: 08 August 2018

ID: G00704063

Analyst(s): Marketing to Small Business Research Team

Summary

Owners see thousands of digital marketing messages a week, but the majority remember fewer than 10 and act on only 3%. However, marketing leaders can leverage owners’ digital habits by sending messages when owners are most likely to see them: during regular business hours.

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