Gartner Research

Small Business Research: Digital Channels That Small Business Owners Recall and Act On

Published: 07 August 2018

ID: G00704062

Analyst(s): Marketing to Small Business Research Team


Owners are bombarded with nearly 3,000 digital marketing messages a week but remember fewer than 10 unique small-business messages and act on only 3%. Of the limited number of messages recalled, owners are most likely to act on those in their email inbox and on social network pages.

Table Of Contents

More Detail

Effective Emails

Social Platforms

Recommended by the Authors


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