Gartner Research

Experience Innovation Prioritization Tool

Published: 08 August 2018

ID: G00704057

Analyst(s): Customer Experience Research Team

Summary

This prioritization tool helps CX leaders focus the scope of experience improvement projects into the two areas that drive the highest impact on customer loyalty: fixing negatively salient customer issues to mitigate disloyalty, and creating positively salient experiences in order to build loyalty.

Table Of Contents

Directions for Use

Recommended by the Authors

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