Gartner Research

CMO Perspective: 7 Key Practices to Successfully Lead Today’s Agile Marketing Organization

Published: 14 August 2018

ID: G00368067

Analyst(s): Elizabeth Shaw


Many CMOs are building agile organizations to meet expanding responsibilities and rapid marketplace shifts. To lead agile teams, you must adapt and evolve your leadership skills. Old methods of leadership won’t work in today’s innovation and transformation-driven organizations.

Table Of Contents



  • The Rise of the Agile Marketing Organization
  • Going Agile Requires Different Leadership Practices
  • Seven Practices to Adopt and Evolve Agile Leadership Skills

What You Need to Do

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.