Gartner Research

CMO Perspective: 7 Key Practices to Successfully Lead Today’s Agile Marketing Organization

Published: 14 August 2018

ID: G00368067

Analyst(s): Elizabeth Shaw

Summary

Many CMOs are building agile organizations to meet expanding responsibilities and rapid marketplace shifts. To lead agile teams, you must adapt and evolve your leadership skills. Old methods of leadership won’t work in today’s innovation and transformation-driven organizations.

Table Of Contents

Upshot

Analysis

  • The Rise of the Agile Marketing Organization
  • Going Agile Requires Different Leadership Practices
  • Seven Practices to Adopt and Evolve Agile Leadership Skills

What You Need to Do

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