Published: 14 August 2018
Analyst(s): Theodore Travis, Sandy Shen, Adam Sarner , Olive Huang, Guneet Bharaj, Ed Thompson
What’s hot in CRM varies by department, but AI, predictive technologies and other forms of analytics are the common denominators for 2018. This research outlines the key areas of interest for application leaders supporting CRM across marketing, sales, customer service and digital commerce.
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