Gartner Research

Build a Market-Driven Recruiting Strategy for the Product Organization

Published: 16 August 2018

ID: G00368381

Analyst(s): Derry Finkeldey , Kaustav Dey


Demand for talent is converging on a small group of critical skill sets. Product leaders must source in increasingly hypercompetitive labor markets. Technology general managers who adopt a candidate-centric model are best placed to recruit successful new hires quickly.

Table Of Contents


  • Competition for Critical Talent Is Increasing
  • Take a Candidate-Centric Approach to Recruitment
  • Expand the Talent Market Opportunity
  • Lead the Creation of a Flexible Talent-Planning Strategy
  • The Way Forward: Market-Driven Recruitment

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