Gartner Research

Win/Loss Analysis: A Strategic Approach for Tech CEOs to Increase Sales

Published: 13 August 2018

ID: G00368135

Analyst(s): Jeff Chamberlain, Nigel Montgomery


Tech CEOs’ main objective is to drive a business model and organizational execution that lead to accelerated growth. Understanding the steps required to implement a strategic-focused win/loss analysis program will help tech CEOs tune a business model for growth.

Table Of Contents
  • Key Challenges



  • Incorporate Win/Loss Analysis Results in Business Model Iterations
  • Design a Strategic Win/Loss Program With an Extended Horizon
  • Implement With Unbiased Resources

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