Gartner Research

Top Hires for B2B Digital Marketing

Published: 07 September 2017

ID: G00373055

Analyst(s): Marketing Research Team


In this research, we answer the question "What types of roles are being hired to support Digital Marketing Efforts?" Our research indicates that as marketers’ digital maturity continues to evolve, B2B/Hybrid marketing leaders are boosting organizational capability through the strategic hiring of digitally proficient staff. Indeed, according to our Digital Marketing Transition Survey, three quarters (75%) of B2B marketing organizations have hired or plan to hire new team members between 4Q FY 2016 and 2Q FY 2018.On average, these organizations plan to hire for 3 roles through 1H 2018. The three most sought after roles are Digital Marketing Lead, Marketing Analytics Lead, and Content Manager/”Editor in Chief” in the next 12 months.

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