Gartner Research

Make a Business Case for CX Management Systems

Published: 20 September 2017

ID: G00373057

Analyst(s): Customer Experience Research Team


In this research, we answer the question "How do I make a business case for CX management systems?" More companies see the customer experience as a key differentiator in the market, but that doesn't give CX leaders a blank check for IT purchases. Discussions with our members reveal three elements of a successful CX business case.

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