Gartner Research

Typical Returns on B2B Social Media Marketing

Published: 24 October 2016

ID: G00373054

Analyst(s): Marketing Research Team


In this research, we answer the question "What kinds of returns are B2B marketers seeing from social?" While quantifying the impact of social media can be difficult, marketers who have been able to measure their results have seen significant ROI across the purchase funnel. About half of B2B marketers say that social media has directly impacted their top and bottom lines, with social both improving sales and reducing marketing expense.

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