Gartner Research

Customer Feedback Reveals Drivers for Industrial IoT Platform Adoption

Published: 17 August 2018

ID: G00366282

Analyst(s): Eric Goodness


Improving industrial enterprises’ IoT platform adoption rate requires technology product marketers to focus GTM messaging on the desired outcomes of multiple stakeholders in the business. Existing relationships and life cycle services are also decision drivers for users in industrial enterprises.

Table Of Contents


  • Why Users Want IIoT Platforms
    • Reasons for Adopting IIoT Platforms
    • Avoid These Urban Legends
    • Recommendations
  • Key Factors That Drive IIoT Platform Buying Decisions
    • Avoid These Urban Legends
    • Recommendations

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