Gartner Research

5 Ways That Tech CEOs Can Improve How They Measure the Success of Product Launches

Published: 20 August 2018

ID: G00368576

Analyst(s): April Adams , Eric Trenk , Todd Berkowitz

Summary

Tracking the success of a product launch enables learning and improvement, but there’s no universal set of measures that is best for all circumstances. Tech CEOs should adopt time-based success metrics that align with the type of launch, maturity of the market and the product’s competitive position.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • No. 1: Gain Alignment on Success Metrics and Goals Early in the Launch Process
  • No. 2: Use Launch Type to Determine the Initial Set of Success Metrics
  • No. 3: Adjust the Metrics Based on Market Maturity
  • No. 4: Adjust the Metrics to Reflect Your Current Market Position
  • No. 5: Track the Appropriate Number of Metrics
  • Summary

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