Gartner Research

Market Trends: Evolve Deal-Winning Product Positioning Strategy in the Physical Security Industry

Published: 21 August 2018

ID: G00356023

Analyst(s): Carrie Cowan , Nick Ingelbrecht


Physical security providers are facing increased competitive pressures resulting from the hype of disruptive technologies, plus an evolving buyer landscape. Technology product marketers must revisit their positioning to improve differentiation.

Table Of Contents


Market Trend

  • Physical Security and IT Worlds Are Colliding
  • A Focus on Use Cases and Impact Drives Effective Positioning
    • Define the Product Impact to Articulate Competitive Advantage
  • Buyer Trend
    • Sustainable Differentiation Drives Market Opportunity

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