Gartner Research

How a Challenger CSP Can Enable Successful Monetizing of Unlimited Mobile Data Plans

Published: 23 August 2018

ID: G00363717

Analyst(s): Toni Nygren


Pricing plans with unlimited mobile data have been the norm for 10 years in the Nordics mobile market. Demand for simpler billing and reduced risk of bill shock also makes unlimited data plans attractive. Technology product managers must enable successful monetization of unlimited mobile data plans.

Table Of Contents
  • Key Challenges



  • Create an Unlimited Plan Proposition by Evaluating Different Scenarios
    • Zero-Rated Data for Selected Applications
    • Requirements for a Truly Unlimited Mobile Data Plan
  • Attract Customers With Simple Mobile Data Price Plans That Are Based on Speed, Not on Gigabytes
    • Speed-Tiered Data With Unlimited Plans
  • Evolve Unlimited Products by Balancing Automation of the Mobile Network Processes and Business Features

Case Study

  • Elisa

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