Gartner Research

Use Gartner’s User Research Maturity Model to Gain Actionable Customer Insight

Published: 24 August 2018

ID: G00368306

Analyst(s): Jane-Anne Mennella

Summary

Brands cannot deliver better products, services and experiences without meaningful customer insight. Customer experience leaders should assess their current user research capabilities, then develop and mature strategies and tactics to deliver more actionable insights.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Explore the Five Levels of Gartner’s User Research Maturity Model
  • Level 1: Nascent
    • What to Do to Reach the Next Level
  • Level 2: Developing
    • What to Do to Reach the Next Level
  • Level 3: Intermediate
    • What to Do to Reach the Next Level
  • Level 4: Advanced
    • What to Do to Reach the Next Level
  • Level 5: Master
    • What to Do to Maintain This Level

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