Gartner Research

Market Insight: How to Use New Innovation Models to Win Market Share

Published: 20 August 2018

ID: G00365208

Analyst(s): David Ackerman , Sid Nag , Ed Anderson

Summary

Disruptive technologies are driving significant changes, and market success requires new innovation models to compete. Technology product managers must take into account how the market responds to innovation, with contracted methods and models to drive revenue and margin.

Table Of Contents

Analysis

Background and Context

The Impact

Conclusion

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