Gartner Research

Augment B2B Sales Prospecting With AI-Enabled Data Intelligence Solutions

Published: 22 August 2018

ID: G00354154

Analyst(s): Adnan Zijadic

Summary

B2B sales prospecting is becoming increasingly difficult due to buying process complexity. Application leaders should look for data intelligence tools that use AI to enhance sales prospecting capabilities by providing relevant and timely insights to engage with the right prospects at the right time.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Adopt Data Intelligence Solutions Across Your Professional and Personal Networks
  • Choose Products That Involve High-Quality Data Insights
  • Test the Impact of Data Intelligence Solutions

Evidence

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