Gartner Research

Apply Gartner’s Product Management Maturity Model to Uplift Business Impact

Published: 22 August 2018

ID: G00368280

Analyst(s): Lars Van Dam


Product management is increasingly recognized as a key enabler of growth and transformation. Technology general managers can apply Gartner’s product management maturity model, starting with two straightforward steps, and uplift the role’s impact on the business and the maturity of the organization.

Table Of Contents


  • Step 1 — Assess Your Current Product Management State Using Gartner’s Maturity Model as a Lens
    • Nonsequential Progression and Regression Across Maturity Dimensions
    • Crisis Moments Create Calls to Action and Opportunities to Transform Maturity
  • Step 2 — Define Key Actions and Methods to Increase the Business Impact of Product Management and Advance Maturity
    • Dimension 1: Instinct-Driven
    • Dimension 2: Requirements-Driven
    • Dimension 3: Customer-Experience-Driven
    • Dimension 4: Market-Driven
    • Dimension 5: Strategy-Driven


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