Mobile is a critical component of customer experience strategies. Marketing leaders can use this research to identify and incorporate the foundational elements needed for mobile to make a compelling contribution to improved customer experiences.
- Key Challenges
- A Mature Mobile Marketing Strategy Enables CX Leaders to Serve Customers and Prospects Across All Channels and Devices
- Keep the Path to Purchase and Re-engagement Open Along the Customer Journey — Get and Maintain the Opt-In and Always Be Available
- Move Customers Along the Journey by Using Analytics and Qualitative Methods to Identify the Next-Best Action
- Develop Customer Profiles With Clear Mobile Preferences — A Mobile-Aware Customer Experience Will Depend on It
Gartner Recommended Reading
©2020 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.