Gartner Research

Market Guide for Email Marketing

Published: 24 August 2018

ID: G00327425

Analyst(s): Benjamin Bloom , Noah Elkin


Email marketing remains a staple channel for marketing leaders, prized for its effectiveness, measurability and the customer insights it yields. Use this Market Guide to identify providers that can execute your email marketing campaigns and advance your email program maturity.

Table Of Contents

Market Definition

  • Market Description

Market Direction

Market Analysis

Representative Vendors

  • Market Introduction
  • Vendor Profiles
    • Act-On
    • Adestra
    • Adobe
    • Cheetah Digital
    • Constant Contact
    • Contactlab
    • Emarsys
    • Epsilon
    • IBM
    • Leanplum
    • Listrak
    • MailChimp
    • Marketo
    • MessageGears
    • Oracle
    • Sailthru
    • Salesforce
    • Selligent
    • SendGrid
    • Zeta

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