Gartner Research

Digital Product Managers Must Leverage Customer and Competitor Insights to Compete in Digital Markets

Published: 24 August 2018

ID: G00368342

Analyst(s): Emil Berthelsen


Digital technologies, products and services are transforming industries at unprecedented rates. Technology product managers face changing sets of external challenges and must adapt their structures, processes, tools and data assets to overcome these challenges and master the new digital product era.

Table Of Contents


  • Identify Ways to Increase Market Competitiveness Through Differentiation, and Build Competitive Products
  • Consolidate Differentiation Opportunities Leveraging a Design Thinking Approach

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.