Gartner Research

Consensus Planning: Align the Demand Plan to Business Objectives

Published: 27 August 2018

ID: G00361252

Analyst(s): Marko Pukkila, Beth Coppinger


To gain the maximum value from consensus demand planning, gaps between the demand plan and the business plan must be analyzed and resolved. Supply chain leaders focused on planning can use this research to understand how to leverage the consensus planning process to manage the P&L.

Table Of Contents
  • Key Challenges



  • Financial Goal Alignment: Monetize the Demand Plan
  • Align on the Consensus Plan; Create a Summary of Gap Closing Actions, Risks and Opportunities

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