Gartner Research

Evolve Software Product Strategies by Embracing Competitive Solution Components

Published: 29 August 2018

ID: G00368704

Analyst(s): Eric Hunter


Software applications operate within environments of increased application diversity and complexity. Technology product managers must transform their competitive product strategy for market relevance and enable new capabilities within these increasingly diverse environments.

Table Of Contents
  • Key Challenges



  • Software Application Providers Must Embrace Adaptive Platform Product Models
  • Identify Product Capabilities as Adaptive Platform Product Model Candidates
    • Competitor Swap Test
    • Critical Capability Alignment
    • Market Hype Cycles and Open-Source Community Projects

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