Gartner Research

Iterative Experience Development (UCB)

Published: 21 August 2018

ID: G00703903

Analyst(s): Customer Experience Research Team

Summary

Despite wanting to balance incremental improvement with innovation in project portfolios, companies deprioritize innovative customer experience ideas because of perceived higher risk.

Table Of Contents

Overview

Solution Highlights

Challenge

Business Context

Solution Overview

Holistic Project Selection Criteria

Iterative Testing Plan

Results

Recommendations

About This Research

Presentation Deck

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