Gartner Research

Tech Go-to-Market: 10 Steps for Improved Differentiation

Published: 27 August 2018

ID: G00369856

Analyst(s): Hank Barnes , Michael Maziarka

Summary

The majority of technology buyers continue to think that technology providers are not effective at communicating their differentiation. This research explores 10 steps that technology product marketers can take to uncover and better communicate competitive differentiation.

Table Of Contents

Analysis

  • The Sad State of Differentiation
  • Differentiation Challenges
  • Finding and Communicating Differentiation
  • Conclusion

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