Gartner Research

Tech Go-to-Market Toolkit: Evaluate Your Best Options for Geographic Expansion

Published: 31 August 2018

ID: G00356163

Analyst(s): Mark Stanyer


Geographic expansion can be a powerful means of TSP growth. It is critical to make objective market choices to accelerate progress toward scale and to avoid costly mistakes. This Toolkit will help technology product marketers successfully select and further expand into new geographic markets.

Table Of Contents

When to Use

  • Introduction
    • How to Make Smarter Choices
    • When to Use Gap Opportunity Analysis

Downloadable Attachments

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