Gartner Research

Hire and Develop Product Managers Who Fit the 3 Stages of the Product Life Cycle

Published: 31 August 2018

ID: G00360097

Analyst(s): Deacon D.K Wan , Mike Gilpin

Summary

Application leaders developing more-advanced product management practices manage products from early to late in the life cycle. Each life cycle stage requires a different mix of product management talent. Hire and develop product managers who will maximize product success for each life cycle stage.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Classify Your Product Portfolio Into Stages of the Product Life Cycle
  • Create Product Management Profiles That Fit Your Product Portfolio
  • Use Product Management Profiles to Guide Talent Development and Hiring
    • Define Your Product Manager Role Descriptions and Develop Interviewing Guides
    • Define Your Career Growth and Competency Development Guides

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