Gartner Research

Hire and Develop Product Managers Who Fit the 3 Stages of the Product Life Cycle

Published: 31 August 2018

ID: G00360097

Analyst(s): Deacon D.K Wan , Mike Gilpin


Application leaders developing more-advanced product management practices manage products from early to late in the life cycle. Each life cycle stage requires a different mix of product management talent. Hire and develop product managers who will maximize product success for each life cycle stage.

Table Of Contents
  • Key Challenges



  • Classify Your Product Portfolio Into Stages of the Product Life Cycle
  • Create Product Management Profiles That Fit Your Product Portfolio
  • Use Product Management Profiles to Guide Talent Development and Hiring
    • Define Your Product Manager Role Descriptions and Develop Interviewing Guides
    • Define Your Career Growth and Competency Development Guides

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.