Gartner Research

Communicating Change: 4 Steps to Achieve Alignment and Avoid Change Fatigue

Published: 31 August 2018

ID: G00368281

Analyst(s): Lars Van Dam


Communicating an inspiring direction has a profound impact on employees, partners, investors and customers. Technology general managers who apply this proven technique for aligning stakeholders will improve engagement, morale and scale, which is critical to avoiding costly change fatigue.

Table Of Contents


  • Step 1 — Innovate, Iterate and Test the Initial Vision and Direction With the Executive Team and Other Trusted Stakeholders
  • Step 2 — Define Company or Portfolio Vision, Direction and Goals
  • Step 3 — Tailor the Delivery of the Story to Specific Stakeholder Audiences via Storytelling Techniques
  • Step 4 — Execute a Communication Plan to Inspire Teams and Individuals to Internalize the Direction and Make It Their Own


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