Gartner Research

Effective Product Planning Requires Compelling Roadmaps

Published: 04 September 2018

ID: G00369350

Analyst(s): Eric Trenk, John Santoro, Lars Van Dam


Technology product managers must create and communicate compelling roadmaps in order to align internal and external stakeholders, focus investment, and drive growth. Here, we show them how to avoid a common set of product planning and roadmap pitfalls.

Table Of Contents
  • Key Challenges



  • Avoid Common Pitfalls
  • Learn to Say No
  • Communicate in the Language of the Customer
  • Conclusion — An Iterative Model Better Meets Changing Market Demands

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