Gartner Research

Adopt Demand Forecasting Best Practices to Improve New Product Launch Success

Published: 05 September 2018

ID: G00343640

Analyst(s): KC Quah, Janet Suleski


Demand planning for new products is notoriously difficult and requires expanding the toolkit of methods available to do it. Supply chain leaders should examine ways to augment current processes in order to improve forecasts for new products and drive higher efficiencies in supply chain planning.

Table Of Contents
  • Key Challenges



  • Increase Shared Visibility Between S&OP and NPD Teams
  • Use Market Research Techniques to Gather and Apply Additional Data to Statistical Forecasts
  • Adopt Attribute-Based Demand Forecasting Techniques
  • Create High-Medium-Low (HML) Range Forecast Scenarios for Planning

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