Gartner Research

How to Design an Effective Marketing Dashboard

Published: 07 September 2018

ID: G00367965

Analyst(s): Lizzy Foo Kune


Many marketing leaders struggle to get value from their dashboards. Use this research to design user-centric dashboards that lead to more effective actions.

Table Of Contents


  • Step 1: Define Scope
  • Step 2: Develop Metrics
    • Include the Time Dimension, From Left to Right
    • Putting the Parts Together
  • Step 3: Describe Context
  • Step 4: Design the Dashboard
  • What to Do Next

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