Gartner Research

Building a Framework for B2B Personalization

Published: 03 September 2018

ID: G00700464

Analyst(s): Marketing Research Team


B2B marketers must personalize more content to more audiences, but resource and data constraints limit their success. Marketing leaders responsible for content marketing strategy can achieve a scalable, strategic personalization process by focusing on high-priority audiences and business objectives.

Table Of Contents

Occasion for Research

1. Prioritize High-Value Personalization Opportunities

Table 1: Variables for Defining Microsegments for Personalization Efforts

2. Focus Personalization Efforts on Helping Customers Buy

3. Reduce the Need for Tailoring


Recommended by the Authors

About This Research

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