Oil and gas companies face a decade or more of unpredictable, disruptive market conditions. This research note updates Gartner’s 2015 oil and gas scenario research, addressing new market factors to help CIOs track important business strategy changes and update their I&T operating model.
- Digital Technology Disruption
- Disrupting Strategies
- Optimizing Digital Strategies
- Energy Technology Disruption
- Interaction Between Disruptive Forces
- The Focal Issue
- Scenario A: Segment Masters Consolidate Their Strengths
- Scenario B: Segment Surfers Create Agility to Follow Market Trends
- Scenario C: Domain Reformers Stake Their Territory
- Scenario D: Industry Reformers Alter Markets
- Scenario E: Reactive Incumbents Follow the Trends
- How to Use the Scenarios
- Next Steps
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