Gartner Research

Marketing Content Improvement Dashboard (Credit Suisse)

Published: 05 September 2018

ID: G00703723

Analyst(s): Marketing Research Team

Summary

Overwhelmed by data on consumer content consumption, marketers struggle to make data-driven content production decisions, leading to a proliferation of low-relevance and low-impact content. Learn how senior marketers at Credit Suisse developed a self-service content dashboard to solve this problem.

Table Of Contents

Overview

Solution Highlights

Challenge

Prerequisites

Solution Overview

Develop Predefined Aggregate Content Performance Scoring to Simplify Decision Making

Build a Data-Driven Content Improvement Process

Results

Recommendations

About This Research

Endnotes

Recommended by the Authors

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