Gartner Research

Magic Quadrant for CRM Lead Management

Published: 12 September 2018

ID: G00341549

Analyst(s): Ilona Hansen , Julian Poulter , Noah Elkin , Jason Daigler


The market for CRM lead management applications grew by 14% in 2017. Users are demanding more emphasis on an enhanced lead classification and scoring process. Vendors have reacted to these demands by providing multichannel lead management capabilities, and focusing on AI for scoring and nurturing.

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Act-On
    • bpmā€™online
    • HubSpot
    • IBM
    • Impartner
    • Marketo
    • Mautic
    • Oracle
    • Pegasystems
    • Salesforce
    • Salesfusion
    • SAP
    • Zoho
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players


Market Overview

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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