Gartner Research

Emerging Technology Analysis: Consent Management

Published: 17 September 2018

ID: G00318685

Analyst(s): Deborah Kish

Summary

New privacy laws, such as the GDPR, signal global change. Consent management is a fundamental and emerging vulnerability for organizations that is opening up new opportunities for technology product managers.

Table Of Contents

Analysis

  • Technology Description
  • Technology Adoption
    • Factors That Will Drive Adoption
    • Factors That Will Inhibit Adoption
  • Technology Impact
    • Consumer Trust and Confusion
    • Privacy-Conscious Consumers Will Not Opt Into Targeted Advertising
  • References

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