Gartner Research

3 Critical Steps for Tech CEOs to Generate Demand for New Products

Published: 27 September 2018

ID: G00373355

Analyst(s): Christy Ferguson


Tech CEOs should ensure a strategic marketing campaign, which is developed to support product launches, includes defined messaging focused on target audience, leverages multiple channels and measures results for success. These critical steps will increase buyer awareness and demand for new products.

Table Of Contents
  • Key Challenges



  • Develop a Sustained Multichannel Demand Generation Campaign
    • Content Development
  • Identify Appropriate Marketing Channels
  • Optimize Launch Efforts by Using Pilot Program Results


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