Gartner Research

Platform or Component Provider: Which Should You Become?

Published: 28 September 2018

ID: G00374000

Analyst(s): Brandon Medford , Craig Lowery


Vendors that find initial success by filling a specific market gap eventually find they must evolve or die. Providing a single point solution isn’t going to sustain them as a business; they must become part of a more complete story. Technology product managers must choose between two paths.

Table Of Contents
  • Key Challenges



  • Decide Now — Not Later — Which Path You Will Take
    • Option 1: Deliver a Platform
    • Option 2: Become a Component (Content) Provider
  • Build to Meet Customer Expectations
  • Align Your Investments to the Chosen Path

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