Gartner Research

Create a Smart Video Marketing Strategy

Published: 24 September 2018

ID: G00347347

Analyst(s): Christopher Ross

Summary

Video marketing can be a powerful tool, but many marketing leaders are disappointed by its business results. Use this research to define better business objectives, select the right video type to meet those objectives and take advantage of new creation, distribution and measurement tools.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Set Clear Communication Objectives
  • Select the Right Form
  • Put Newly Improved Traditional Tools and Technologies to Work
    • Get the Most From Your Phones, Drones and Microphones
    • Consider Developing a Microstudio
  • Host, Distribute and Repurpose Video Content
    • Explore Emerging Video Editing Capabilities
    • Tap the Talent Marketplace
    • Renew Your Video Marketing Program

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