Gartner Research

Use Gartner ETA Profiles to Reveal Attitudinal Barriers to Digital Transformation

Published: 28 September 2018

ID: G00372937

Analyst(s): Hank Barnes , Heather Colella


Adaptive attitudes and change processes enable digital transformation, but those resistant to change often stand in the way. CIOs can use Gartner enterprise technology adoption profiles to understand these skeptical stances and adjust company culture to speed progress.

Table Of Contents


  • Determine ETA Profiles to Reduce Friction in the Digital Transformation Process
  • Digital Transformation Impacts Revenue Growth
  • Understand Your ETA Profile to Identify Barriers to Progress
  • Shift Mindsets and Practices to Address Roadblocks

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