Gartner Research

Consumer Insight: Second-Generation Immigrants

Published: 26 June 2018

ID: G00374990

Analyst(s): Iconoculture Research Team

Summary

Second-generation immigrants are a key consumer group that marketers must better understand to prepare for America’s multicultural future. Understanding the attitudes and motivations of this distinct consumer group will equip marketers with the right tools to connect with this consumer group.

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