Gartner Research

Maverick* Research: Digital Business Transformation Will Kill Midsize Enterprises

Published: 11 October 2018

ID: G00368116

Analyst(s): Federica Troni , Nadine LeBlanc , Annette Jump , Bianca Granetto


Organizations of all sizes are under pressure to proceed with digital business transformation. This will put most midsize enterprises at risk of going out of business; they should focus on digital optimization to survive and thrive. (Maverick research exposes unconventional thinking and advice.)

Table Of Contents
  • Specific Maverick Caution
  • Maverick Findings
  • Maverick Recommendations

*Maverick Research


  • In 2025: How Winner-Take-All Markets Will Kill MSEs
  • How Can MSEs Avoid the Worst-Case Scenario?
    • 1. Lead, Join Forces or Die
    • 2. Decide in Which Ecosystem You Want to Play
    • 3. Reduce Digital Business Transformation Risk by Using Business Models to Develop Options
    • 4. Modernize IT Operations
    • 5. Avoid Major Investments in Immature Technologies Without a Sound Business Case

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