Published: 30 May 2018
Analyst(s): Marketing Research Team
Programmatic campaigns are often expensive. The Joint Commission uses buyer journeys, a refined, data-driven target audience definition and real-time metrics on performance to maximize returns from programmatic campaigns. CMOs can use this research to develop and refine programmatic strategies.
Buyer Journeys Better Organize Content
Behavioral Data Enhances Target Audience Definitions
Opportunities for Data Gathering and Always-On Execution
Campaign Monitoring Enables Smarter Bets
About This Research
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