Gartner Research

Tableau’s New Software Pricing Lowers Costs for Casual Business Analytics Users

Published: 12 October 2018

ID: G00368211

Analyst(s): Kurt Schlegel , Rita Sallam , Dawn Hubbard , John Cox , Cindi Howson

Summary

Tableau recently changed its product licensing, creating a more price-competitive option for analytics consumers and bundling its new data preparation feature at no additional cost. Data and analytics leaders need to navigate these changes, including elimination of core pricing for some customers.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Tableau’s Business Analytics Software Becomes More Price-Competitive
  • Customers Will Have More Flexibility in Matching Analytics Needs to Tableau’s User Roles
  • Tableau Continues to Promote Subscription Licensing
  • Per-Core Pricing Could Be a Viable Option for Some High-Volume/Low-Concurrency Deployments

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