Gartner Research

Tableau’s New Software Pricing Lowers Costs for Casual Business Analytics Users

Published: 12 October 2018

ID: G00368211

Analyst(s): Kurt Schlegel , Rita Sallam , Dawn Hubbard , John Cox, Cindi Howson


Tableau recently changed its product licensing, creating a more price-competitive option for analytics consumers and bundling its new data preparation feature at no additional cost. Data and analytics leaders need to navigate these changes, including elimination of core pricing for some customers.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Tableau’s Business Analytics Software Becomes More Price-Competitive
  • Customers Will Have More Flexibility in Matching Analytics Needs to Tableau’s User Roles
  • Tableau Continues to Promote Subscription Licensing
  • Per-Core Pricing Could Be a Viable Option for Some High-Volume/Low-Concurrency Deployments

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.