Gartner Research

Add AI to Improve B2B Seller Efficiency and Effectiveness

Published: 17 October 2018

ID: G00365560

Analyst(s): Melissa Hilbert , Alexander Linden , Ilona Hansen


AI’s benefits and limitations require a pragmatic approach to deliver tangible results for a B2B sales organization. Application leaders responsible for sales technology must determine, strategize and plan use cases that can provide best outcomes before investing too much in AI technology.

Table Of Contents
  • Key Challenges



  • Identify How AI Improves Sales
  • Choose a Pilot Project to Demonstrate AI's Value
  • Deploy AI-Related Technologies Now Across Your B2B Sales Organization

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