Gartner Research

Digital Performance Insight: Auto, U.S. — OEM vs. Dealer Display Advertising

Published: 28 August 2018

ID: G00377368

Analyst(s): L2 Auto Team

Summary

As brand safety concerns circle around programmatic display advertising, auto companies are taking a different route. Dealers can learn from brands to ensure that their ads are served in safe environments, while brands can learn from dealers how to maximize their budgets to better reach audiences.

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