Gartner Research

Digital IQ Index: Specialty Retail, U.S.

Published: 17 July 2018

ID: G00376828

Analyst(s): L2 Retail Team

Summary

Traffic to desktop and mobile sites has decreased by 21% since 2017. Index brands exhibit varied success at remaining competitive. With best-in-class merchandising, mobile-integrated loyalty offerings and outsized social media performance, beauty brands set the bar across digital dimensions.

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