Gartner Research

Mobile Marketing: Keys to Ad Quality

Published: 23 July 2018

ID: G00376831

Analyst(s): L2 Intelligence Team

Summary

The sharp rise in digital web advertising has surfaced a host of ad quality issues that are only further exacerbated on mobile’s smaller screens. This Gartner L2 research identifies the media buying tactics that leading brands use to create high-quality mobile ad campaigns.

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