Gartner Research

Critical Capabilities for Personalization Engines

Published: 05 November 2018

ID: G00347432

Analyst(s): Jennifer Polk , Bryan Yeager


Personalization can boost e-commerce conversion, marketing impact and customer affinity, but uncertainty about technology requirements can lead to the selection of redundant or ineffective tools. Marketing leaders seeking to scale personalization efforts should use this research to evaluate vendors.

Table Of Contents

What You Need to Know


  • Critical Capabilities Use-Case Graphics
  • Vendors
    • Acquia
    • Adobe
    • BloomReach
    • Boxever
    • Certona
    • Dynamic Yield
    • Emarsys
    • Episerver
    • Evergage
    • IBM
    • IgnitionOne
    • Monetate
    • Oracle
    • Qubit
    • Reflektion
    • RichRelevance
    • SAS
    • Strands
  • Context
  • Product/Service Class Definition
  • Critical Capabilities Definitions
    • Identity Management
    • Data and Analytics
    • Testing and Optimization
    • Targeting and Triggering
    • Marketing Channel Support
    • Product Recommendations
    • On-Site Search and Navigation
    • Measurement and Reporting
  • Use Cases
    • Marketing
    • Digital Commerce
    • Customer Experience

Inclusion Criteria

  • Critical Capabilities Rating

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